This museum was built in 1977 to pass on to future generations the history of the development of dairy farming and the dairy industry. It displays important documents and other valuable materials that introduce the history of today’s Megmilk Snow Brand Company since its founding, as well as dairy manufacturing devices that were actually used.

Installed in the company’s publicity office is Katsugen (Source of Victory) Shrine, dedicated to the guardian deity of prayers for victory and for successes in college entrance exams. Katsugen is a long-selling lactobacteria beverage produced by the company.